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Launched in 1928, this highly successful campaign targeting women was eventually derailed by threats of litigation from the candy industry

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The company grew at roughly twice Richemont's pace over the same period, as its combination of high-net-worth clients and deliberate scarcity consistently delivered stability without the support of a material floor

[DOI] [PubMed] [Google Scholar] 36.van Rijt SH, Keller IE, John G, Kohse K, Yildirim AO, Eickelberg O, Meiners S